About us | Fittir

How it started..

At the end of 2023, our founder (Anthony, 👋) had battled for years eventually trying over 6+ pairs of shoes, bouncing between bad recommendations and an internet jam-packed with marketing jargon, contradicting opinions and 200+ options to pick from. In the process picking up a couple of injuries, and wasting $100's of dollars. We'd learn later that 62% of runners would have a similar experience.

All it eventually took was an unbaised recommendation from an expert based on some key information to get us to the right shoe. That same shoe would take us all the way from 42km to multiple 162km ultra-marathons without any issues.

It is an absolute crime to deny someone all the benefits of running due to a bad shoe choice. That's why Fittir was born, to serve runners struggling to know where to start so they make the right decission the first time around.

It's our mission to make sure that service is available to any runner, irrespective of experience, knowledge or where they live.

Built for the community and growing fast

Fittir is self-funded and promoted entirely through organic methods to reduce our need for money. This allows us to build product based on what our users need, not what is required to make money.

recommendations given

4.9/5

Average rating from our runners

bad shoe purchases avoided or reverted

Our principles at Fittir

1. Put the runner first

It's our duty to serve the runner, putting them first in every conversation, partnership, commercial decision, and product change.

2. Remove the bias

We must ensure we never compromise on the best possible experience or recommendation for a runner in favour of a commercial interest.

3. Make it simple

At every possible point, we remove complexity and "fluffiness" in running shoes, keeping it easy to understand for all involved.

4. Be transparent and share knowledge

At every step of the way, we will be transparent about the process and underlying reasoning, and sharing knowledge back with the runner about what and why.

Team

We are a small, but mighty team of die-hard, passionate runners. We live by what we build, ultimately solving problems for a version of ourselves that once needed it too..

Anthony Grant

Role: Founder

Current shoes: New Balance Fresh Foam X More V5 (road) and Topo Athletic Mtn Racer 3 (trail)

Distance: ultra-marathon, trail

Could this be you?

We are always looking for passionate people to help out at Fittir, no matter what skillset you have.

Our vision is that any runner, irrespective of experience or where they live, can avoid bad running shoe decisions